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Hampton Roads



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About Us


Nicole Morris
CEO/Mompreneur Guide

I am so glad you are here to get to know me. I’ve always had a calling for entrepreneurship in my life. Growing up, I watched my father have a successful business for years. I saw the ups and downs of it, but if anything, it motivated me to try things on my own. I developed a lot of my business skills majoring in Management Information Systems and graduating from Norfolk State University in 2008. Go Spartans!

I created my business in 2015. I took the leap of faith in December 2015 by quitting my job and pursuing it full-time. Even though I learned a lot from college, it was my pursuit of God that led me to be creative and develop the services that my clients needed. I was self-taught through YouTube tutorials, webinars, and free online courses.

Since 2015, I’ve done Creative Bait full time, part-time, took a break, and am now back at it full time in 2021. I know what it is like to start a business and have lows and highs and it is because of those moments, I was and still can reach higher levels. The perseverance that I learned helped me develop systems in place so that I will continue to succeed.

I am building a legacy with my three beautiful daughters, Mya, Zoe, and Sky. In my free time, I love to watch the latest TV shows and movies, play basketball and spend time with my family. I love to pour into ladies, hold them accountable, have girl nights out, and write inspirational posts. I have a heart for people, and that is why I love being in this service as well as having my community group, Leveling Up, mental health clothing line, In & Out Beauty, and nonprofit, I’m a Pearl helping those in the community.

I am a woman after building a legacy and making a difference, and I am here to guide you in doing the same.


Relieve Stress

Regain Time

Produce a Legacy

Our mission is to help guide small businesses in providing visuals that will help your business stand out and create a culture of legacy building.


Our vision is to provide branding needs to businesses worldwide while partnering with other organizations in helping families build their legacy through branding, financial advisement, and life coaching.

Are you ready to build a legacy for your family?