About Us

I am so glad you are here to get to know me. I’ve always had a calling for entrepreneurship in my life. Growing up, I watched my father have a successful business for years. I saw the ups and downs of it, but if anything, it motivated me to try things on my own. I developed a lot of my business skills majoring in Management Information Systems and graduating from Norfolk State University in 2008. Go Spartans!

I created my business in 2015. I took the leap of faith in December 2015 by quitting my job and pursuing it full-time. Even though I learned a lot from college, it was my pursuit of God that led me to be creative and develop the services that my clients needed. I was self-taught through YouTube tutorials, webinars, and free online courses.

Since 2015, I’ve done Creative Bait full time, part-time, took a break, and am now back at it full time in 2021. I know what it is like to start a business and have lows and highs and it is because of those moments, I was and still can reach higher levels. The perseverance that I learned helped me develop systems in place so that I will continue to succeed.

I am building a legacy with my three beautiful daughters, Mya, Zoe, and Sky. In my free time, I love to watch the latest TV shows and movies, play basketball and spend time with my family. I love to pour into ladies, hold them accountable, have girl nights out, and write inspirational posts. I have a heart for people, and that is why I love being in this service as well as having my community group, Leveling Up, mental health clothing line, In & Out Beauty, and nonprofit, I’m a Pearl helping those in the community.

I am a woman after building a legacy and making a difference, and I am here to guide you in doing the same.